This Furniture Brand Gives Back in Ways Big Retail Can’t

Sullivan, Indiana – April 2025 – Forget big-box brands and soulless designs. The River Project is a bold new force in high-end furniture—where nature isn’t just the inspiration, it’s the mission. Because what they mass-produce, we handcraft. What they extract, we give back. Launching its first lineup of handcrafted custom epoxy tables, this startup is flipping the script: each collection is inspired by the natural world and gives back to it.

From the fiery reds of the Northern Cardinal Collection (supporting bird habitat preservation) to the deep black of the Midnight Sky Collection (benefiting climate restoration efforts), every epoxy table in Lineup V1.0 does more than just elevate a room—it contributes to a cause. The River Project commits 1% of all profits to environmental and wildlife conservation charities, directly tied to the inspiration behind each design.

"We don’t mass produce, we don’t import, and we don’t follow trends," says founder Solomon Ficklin. "We design what matters. These river tables tell stories—from nature, to home, and back to nature again."

The River Project is intentionally small, working with a limited number of clients to provide personalized service, deep attention to detail, and exceptional quality. When you work with The River Project, you’re not just another email in a queue—you’re part of the creative process. We don’t have customer service scripts—we have real conversations, real collaboration, and real accountability.

And the mission doesn’t stop there. Future lineups will introduce collaborations with charities themselves—creating custom designs based on the causes they fight for, then donating a portion of every sale back to them. Think a colored pencil epoxy table benefiting classroom funding through DonorsChoose, or a river rock design supporting clean water access worldwide.

The River Project works with skilled American craftsmen using locally sourced hardwoods, all handcrafted in the U.S.A. No particleboard. No container ships. No off-the-shelf compromises. Just American wood, skilled hands, and stories you can feel in the grain. Every piece is built to order with care, precision, and a sense of purpose.

The River Project is forever in motion—just like the rivers its name evokes. Always innovating. Always giving back. Always designing with purpose.

The River Project’s debut collection is now live. Discover it at theriverproject.net.